December 31, 2019 • 2 Comments
Some authors are posting dazzling lists of publications, and I heartily salute their accomplishments. I thought I would have a bumper crop of books, too, when this year started. Somehow, though, things changed along the way and the year didn’t end the way I thought. 2019 was a dumpster fire for a lot of people and, while I count myself lucky, I didn’t entirely escape the smoke. 2020 will be better.
What did I actually get in front of readers this year?
- In January, did a re-release of an older book that rounded out my 2018 goals.
- Released two books in box sets, hit the USA Today bestseller list for both, and then put them in the vault for later.
- Published an essay in an academic work.
- Wrote a short story that’s now a lead magnet.
- Got my extended print distribution onto Ingram Spark.
- By the end of this week, I’ll have finished a draft of a new, full length, first-in series.
I also investigated a lot of marketing courses, played with various ad platforms, and listened to many podcasts. That’s all hard to quantify as achievement, but it will serve me well in future.
Where did that get me?
I think it’s safe to say all authors want enthusiastic fans and financial freedom. It’s not an impossible dream, but it’s not an easy road. It requires groundwork such as intelligent branding, scheduling, and development of infrastructure like engaged newsletter lists, reader funnels, and social media. There are a thousand choices to consider, and dozens of platforms to learn. It’s all behind-the-scenes stuff readers don’t consciously notice and most authors despise unless they have an aptitude for business. However, it’s like gas for a car. It stinks, but you don’t go anywhere without it.
2019 was my trip to the gas station. I’m not done putting everything together, but I’m well on the way. Part of the process has been discovering what mix of marketing makes sense to me, given my time, money, and introvert tendencies. I’ll probably blog more. I’ll review craft resources. I’m also very interested in sharing some of the ingredients that go into world building, especially with the fantasy stuff. I think it’s going to be fun.
And 2020? I haven’t scheduled it all yet, but I’ll have a nice list of the year’s releases by next New Year’s Eve. I’ve put in the work to be ready.