New Year, New Plans
January 21, 2024 • No Comments
Like everyone, I get distracted by the holiday whirl leading up to the main event, but every year I spend a delicious few days post-feast surviving off leftovers and planning the writing year ahead. Some of the items that make it to the to-do list are practical (do I have all the right vendors listed on my website?) and some are more strategic. Very few are quick wins because, if they were, I’d have done them already.
Still, I was able to plan the coming year with more confidence than I’ve had for a while. Part of this is due to having some books already written—while I’ve not been releasing as much lately due to personal life chaos, I have been working ahead.
That said, it’s not just the book in front of my nose I need to think, but the two following ones as well. What needs to be done in terms of promotion each month? How much prep time is required? What can I outsource, and what do I need to manage on my own? What will it all cost?
To this end, I had approximately 5,678,341 pieces of paper with bright ideas stuffed into an assortment of folders. I spent quite some time sorting and distilling all that into a series of tasks lists. Research, release plans, blog, social media, newsletter, paid advertising, administrative upkeep, upskilling, etc. The awkward aspect of all this is that they are interconnected and can’t be treated in isolation. They are also mostly timebound items with a best-before date when applied to a specific book. However, I came away with a calendarized workplan to test out.
The first and probably the most important realization is that this isn’t just about add-on activities to check off a notepad. These streams of activity (blog, research, social media, and so on) are like the infrastructure of the house where my creative output lives. If I don’t fix the roof or ensure the heat is working, it’s not a good shelter and my creative output can’t thrive. These activities are more than a necessary evil. They are an extension of the works themselves and deserve as much imagination and interest for their own sake. That’s a mind shift!
Some takeaways:
* In order to treat my creative infrastructure well, I need to set aside dedicated time to attend to it. I’m still playing catch-up, but I’m thinking 1 day a week for maintenance-level activities once the catch-up is done.
* The time to start assembling promotional material is the instant I start Chapter 1.
* Content marketing is 1,000 times more interesting to me than advertising. This is the “here’s my research” approach rather than “buy my book”
* I’m building places for our collective imaginations to hang out. This isn’t about individual products but entire story worlds, so the focus has to be broad.
I’ve set some steep goals, but I do have specific ideas on how to achieve them, which is something. Let’s see what works and what doesn’t.
Hello, plans and opportunities
January 8, 2018 • No Comments
Monday is back to work for me after a nice long vacation. I realized how much I needed the break based on how much sleeping I did. Now that I’ve caught up on some R&R, I notice myself doing two important things: dreaming and having ideas. Apparently whatever passes for my subconscious mind is showing movies again.
To stave off the post-holiday blues, I’m reviewing the things I accomplished over my break. I’m focusing on the boxes checked, because there were definitely some nice wins. And yes, of course I need a plan to finish up the almost-done stuff. What’s that they say about 10% of the work takes 90% of the time?
I also need a plan to cover everything I want to do in 2018, and there’s a lot on that list. Some of that’s just my A-type personality, and some is a reflection of my well-rested enthusiasm. I have a shiny new planner, and I’m not afraid to use it. I’m on the alert for opportunities.
Sure, there will be obstacles, but if there’s a wall, there’s a door. If there’s a door, there’s a way through it. That sounds a bit like a motivational poster, but this is the point in the year when optimism is key to jump-start all my plans. The impossible is always subject to redefinition. It just hasn’t met me yet.